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!!Con 2019 - Keynote by Jenn Schiffer


Front-end keynote (Jenn Schiffer)

Talk given at Full Stack Fest 2017:

Jenn Schiffer is Community Engineer for at Fog Creek. Along with making art and jokes and apps, she runs the web developer meetup JerseyScript. She is incredibly strong and logged on.

Jenn Schiffer, Engineer/Artist - XOXO Festival (2016)

Jersey City-based artist/engineer Jenn Schiffer makes art with code, teaches code with art, and open-source tools for playing with both. Her hilariously deadpan writing satirizes tech culture and programming tutorials, roping in clueless mansplainers for literally years after publication.

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Her official site:

Recorded in September 2016 at XOXO, an experimental festival celebrating independently produced art and technology in Portland, Oregon. For more, visit

Introductory music: Flaws Run Deep by Jim Guthrie.
Video production by brytCAST.
Video thumbnail by Searle Video.
Captions by White Coat Captioning.

Jenn Schiffer: Javascript Considered...Useful | JSConf EU 2019

Most people connected to the Web are carrying JavaScript in their pocket without even knowing it, and those of us making tools for building with it are either unaware of or blissfully ignoring that population. While JavaScript’s pervasiveness grows, so is the gap in its literacy, and this is a gap we need to solve if we’re ever going to survive self-driving cars on the blockchain. Let’s talk about JavaScript, the tool, as opposed to JavaScript, the Oracle-run Twitter account.


Jenn Schiffer - Art & technology: Great, but also bad

Fresh thinking, expert tips and tutorials to supercharge your creative muscles.

Away co-founder Jen Rubio and CEO Steph Korey | Full interview | Code Commerce 2019

Jason Del Rey and Kara Swisher sit down with the co-founders of Away at Code Commerce in New York City. Jen Rubio is the co-founder and chief brand officer of Away, a global lifestyle brand that’s working to transform the travel experience. Under Steph Korey’s leadership, Away has been named one of Fast Company’s World’s Most Innovative Companies, one of Time’s 50 Most Genius Companies, one of LinkedIn’s Top Startups, and a Forbes Next Billion-Dollar Startup.


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xoxo art + code intro

i emceed xoxo’s first art + code event and my pal willman filmed the introduction i gave. what a pal!

We don't learn alone: Anil Dash and Jenn Schiffer

The apps we build are more important to society and culture than ever, but the way we learn how to make them is often completely anti-social. What could a more connected and human way of learning to create technology look like? We'll find out how Glitch, from Fog Creek Software, is tackling that question

Recorded at DevXcon 2017. See more at

Television Will Fuel Luggage Provider Away's Journey Up The Funnel

LAS VEGAS--With an online following and six stores in major U.S. cities and its own magazine, luggage marketer Away’s products have “a utility for a really wide swath of people.” But being a digitally native, direct-to-consumer brand, it hasn’t reached enough of those people so it’s looking farther up the purchase funnel by way of television.

“There’s a functional need for our product in the market and an emotional one and a community to belong to,” Away VP of Brand Marketing Selena Kalvaria says in this interview with Beet.TV at CES 2019. “The problem is we haven’t reached all those people.”

Away’s experience with television thus far has focused on direct response. This year it’s looking to find out “what other roles can TV play, not just reach but driving culture, emotional resonance and return on brand equity via premium programming,” says Kalvaria.

“How do we start to think about the full marketing funnel, the full strategy, in order to grow our reach and to really be able to have those conversations with those people?” she says. “And at the same time think about how that impacts and actually makes our bottom of the funnel more efficient.”

It’s not just about commercials per se but “there is customer alignment, there’s emotional alignment, there’s values alignment” while creating “mental availability,” another term for getting into more peoples’ purchase consideration set.

While most direct-to-consumer companies think about channels they can measure easily, Kalvaria embraces traditional brand health metrics. “Awareness, consideration and ultimately market penetration.” For her, consideration is one of the biggest metrics for a brand whose key brand attributes include being stylish, innovative and unique.

“How are we moving those metrics through the stories that we tell on television, through the stories that we tell through upper funnel?” asks Kalvaria. “As your awareness and your consideration moves, your penetration will move too and that’s your bottom funnel.”

This video is part of Beet.TV coverage of CES 2019. The series is sponsored by NBCUniversal. For more coverage, please visit this page.

literally everything is pixel art - jenn schiffer

Jen Rubio interview at Vogue Codes 2019 in Sydney | Vogue Codes | Vogue Australia

Jen Rubio, co-founder of Away, on how she turned a broken suitcase into a billion-dollar company. Still haven’t subscribed to Vogue Australia on YouTube? Do it here:


Read her story here:

Vogue Australia brings you regular fashion, beauty and celebrity videos on YouTube. With weekly uploads, our channel is the authoritative voice on fashion and beauty and grants you exclusive access to our cover shoots and events.


Jenn Schiffer: State of the Malware | DHTMLConf 2000 | JSFest Oakland 2014

Jenn Schiffer of the Internet giving the opening Keynote of DHTMLConf 2000.

Jenn Schiffer: What's the Harm In Sorting: Sanitizing Inputs For More Optimized JS [JSConf2014]


How I Spend Abroad: Away's Co-Founder & Chief Brand Office Jen Rubio

Jen Rubio, Co-Founder & Chief Brand Office at Away, recounts her most memorable travel purchase and how tourism can be a force for good in this episode of How I Spend Abroad, a Skift interview series presented by Visa. See more:

Away Co-Founder & Chief Brand Officer at Skift Global Forum 2019

Jen Rubio, Co-Founder and Chief Brand Officer of Away, spoke at Skift Global Forum 2019 on the topic Building a Next-Generation Brand: It’s More Than Just a Carry On.

Get details about future Skift events at

Time Away Is Time Well Spent - Steph Korey


Anil Dash's Big Ideas--and Big Questions--on Modern Tech Ethics

Anil Dash asks the tough questions and pontificates on the ethical dilemmas of big tech during the Chicago Ideas Curiosity Series event Navigating Modern Tech Ethics: An Evening with Facebook. To see the full video, go to:

Away's Jen Rubio: From Luggage Startup to Billion Dollar Global Lifestyle Brand

Away's Jen Rubio was joined by Vanessa Craft on the Elevate 2019 ScaleUp stage. As Away's Chief Bran Officer and co-founder, Rubio helped launch the widely successful global lifestyle brand.

Away is transforming the entire travel experience. Since launch, Away has been named one of TIME’s “50 Most Genius Companies,” and a Forbes “Next Billion-Dollar Start-Up.” Rubio was gracious enough to discuss the trials and tribulations that were involved in getting Away where it is today.


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Twitter: @elevatetechfest
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The economics of open source by C J Silverio | JSConf EU 2019

The JS package commons is in the hands of a for-profit entity. We trust npm with our shared code, but we have no way to hold npm accountable for its behavior. A trust-based system cannot function without accountability, but somebody still has to pay for the servers. How did we get here, and what should JavaScript do now?

How CEOs can use Twitter effectively

Mike Desjardins, Driver at ViRTUS, interviews Shane Gibson of Knowledge Brokers International, on how CEOs can use Twitter effectively.

Anil Dash on The Web We Lost

In the past decade, we've seen an unprecedented rise of powerful social networks, connecting millions or even billions of people who can now communicate almost instantaneously. But many of the promises that were made by the creators of the earliest social networking technologies have gone unfulfilled. In this talk, Anil Dash—entrepreneur, technologist, and writer—takes a look at some of the unexamined costs, both cultural and social, of the way the web has evolved.

More info on this event here: