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Most Leaders Don't Even Know the Game They're In | Simon Sinek at Live2Lead 2016

Trust and cooperation are not standard in our organizations and yet we know they should be. There are two attributes that every single leader has the opportunity to possess that will help them create the types of organizations we would be proud to call our own. Those two attributes are EMPATHY & PERSPECTIVE.

Simon Sinek's full keynote from John C. Maxell's Live2Lead event in Atlanta, Georgia, October 7, 2016.

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Simon is an unshakable optimist who believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people wake up every single day feeling inspired, feel safe at work, and feel fulfilled at the end of the day, Simon is leading a movement to inspire people to do the things that inspire them. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and Find Your Why. His new book, The Infinite Game, will be released in 2019.

Simon’s WHY: To inspire people to do the things that inspire them so that, together, each of us can change our world for the better.

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Simon’s books:
The Infinite Game:
Start With Why:
Find Your Why:
Leaders Eat Last:
Together is Better:
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