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Enrich Search Results with JSON-LD Markup through Google Tag Manager

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Enrich Search Results with JSON-LD Markup through Google Tag Manager

measureschool.com/jsonld

In this video, we will take a look at how you can enrich your Google Search results by injecting JSON LD mark up throughout your site. This is done with the help of Google Tag Manager so jump on to learn how you can send the correct metadata to Google.

#JSONLDMarkup
#GoogleTagManager
#SearchResults

Introduction to JSON-LD:







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How to Add Structured Data to Your Website

In this episode, we're going to be walking through four different stages of adding structured data to your website. We're going to start with defining the type of data that we want to add some structure to. Then we're going to create the JSON-LD that we need to add to our website. Then we're going to walk through how do we actually added to our website. We're going to give two different options. One adding it directly, and another using Tag Manager. And finally, we're going to wrap it all up by validating our code to make sure that it's firing correctly and we can get those rich listings that we're looking for.

Now, if you've watched our schema video before where we talked about the different types of schema, you may have been wondering, okay, how do I actually add this to my website? How do we define the type of schema I want? Well, that's what we're going to cover today. We're going to walk through an example on our website. We're going to show you a couple ways to add that schema to your website and some easy ways to generate it. A lot of times when we get into structured data, it can be overwhelming. But the reality is, once you start doing it, it's not as difficult as it seems.

For access to the template and links to other resources, click here:
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How to Create Breadcrumbs in Google with JSON-LD Markup

Increase your Google listings click-through rate (CTR) and help search engines catalog your website's directory structure using breadcrumbs. Learn how JSON-LD, RDFa and microformats can make implementation a breeze, from schema.org or other standard.

Breadcrumbs may also help users reverse-navigate your website as opposed to using the navigation and starting from the beginning.

Convert LD+JSON Schema Markup to Javascript to use in Google Tag Manager

In this video Dr. David Wank of Short Hills Design will show you how to convert your LD+JSON schema markup into a Javascript function for use in GTM. GTM no longer takes LD+JSON natively, so you need to wrap your schema in a JS function and use the custom html tag in GTM to make it work.
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How to Create Schema Markup Using Google Structured Data Markup Helper

In this video, we are going to create Schema Markup using Google Structured Data Markup Helper. The link for the site is provided below.



This video is a part of an article, that is being posted on my blog. You can read the article which is on a topic that shows you how to add schema markup in WordPress without a plugin. The link to the post is provided below.



In this video, we are using article schema as an example.

Step 1: Copy and paste your URL, that you want to create schema markup for.
Step 2: Select the type of schema you want to create.
Step 3: Start tagging the data items and the missing tags manually using the button provided.
Step 4: Click on Create HTML and copy the code and paste it to your site.

How to Use Schema.org to Create and Add Structured Data to Your Website

When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. Schema.org was created by the major search players in order to give consistency to structured data on the web.

According to their site, Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. In this video, I share how to leverage this site to find, create and add structured data to your website.
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Metadata: mapping Schema.org to JSON-LD

A look at how to understand the information on Schema.org and map it to a JSON-LD metadata set.

Code & tutorials:

Import JSON-LD Meta Information from the YouTube API for embedded Videos

Having JSON-LD data about your embedded Videos on your site can help produce Rich Search Results for Videos in Google Search. Just writing this data can be tedious, so we came up with a workaround that enables us to pull the data directly from the YouTube API and transfer it into a JSON-LD object.

#JsonLD
#YouTube
#GoogleTagManager

🔗 Links mentioned in the video:
JSON-LD for Video:
Structured Data Testing Tool:
Template:




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How to Transform the dataLayer with Google Tag Manager

A data layer includes all of the information that you want to pass to Google Tag Manager. Information like events or variables can be passed to GTM via the data layer, and triggers can be set up based on the values of variables or based on the specific events.

Sometimes you may run into the problem that the data layer provides you with the right information, but not in a format you could use.

In this weekly video you’ll learn how you can take existing data layer information and transform it to be more useful for your tags, triggers and variables - all done with the built-in capabilities of Google Tag Manager.

#dataLayer
#GoogleTagManager
#Measure

LINKS MENTIONED IN THE VIDEO

Templates:
Google Tag Manager:


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How to use a dataLayer variable to pull data from the GTM dataLayer [Quick Tip]

If you have GTM dataLayer on your website you can extract data from it and make it available in a Variable in Google Tag Manager.
In this video, let’s look out how we can utilize the data layer variable to pull out values from a data layer by knowing the key and the nested values.

🔗 Links:

DataLayer:

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Structured Data Training 13: How to create Breadcrumbs in Search Results


In this video I'll show you how you can create Structured Data for Breadcrumbs that produce a Rich Snippet (in this case breadcrumbs) in search results that are clickable, too!

Link to the Rich Snippets & Structured Data Plugin:


Link to the lesson/transcript:


Link to the full Structured Data Training Course:


Googles Reference for a LocalBusiness Snippet:


BreadcrumbList on schema.org:


Structured Data Generator:


Googles Structured Data Test Tool:

JSON-LD Structured Data: Where to Insert in a Page? #AskGoogleWebmasters

In this episode of #AskGoogleWebmasters, John Mueller goes over the different ways Google processes structured data on a web page (JSON-LD, Microdata, and RDFa) and their differences. He also addresses where to insert JSON-LD structured data in a page.


Understand how structured data works →


Send us your questions on Twitter with the hashtag #AskGoogleWebmasters and your question might be answered!
Google Webmasters Twitter →



Watch more #AskGoogleWebmasters episodes →
Subscribe to the Webmasters Channel →
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How to install Google Tag Manager on Wix (feat. Mike Sale)

Wix is a popular website builder that makes website building easy. But what about website tracking? If you install Google Tag Manager you should be able to quickly take your tracking to the next level. In this video Mike is going to show you how to install GTM on a Wix website.

🔗 Links:

Sign up to Wix -

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Top 10 Variables for Google Tag Manager

GTM has several useful variables. In this video, I am going to share with you the top 10 GTM Variables we use here in Measureschool and give you a brief overview of each variable.

🔗 Links:

DataLayer variable:
Constant Variable:
GA Settings Variable:
JavaScript Variable:
Dom Variable:
Lookup Table Variable:

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Google Tag Manager for Automatic Deployment: Schema App Tutorial Video

(Schema App)



In this Tutorial, we show you how to use Google Tag Manager in conjunction with Schema App
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Custom JavaScript Variable within Google Tag Manager (ClientID, Document Title etc)

Let us explore how to use the Custom JavaScript Variable in Google Tag Manager accurately. This Variable is often used to extend the functionality of GTM beyond the provided methods of creating Variables. If you know JavaScript, you can easily input an anonymous function which will be executed when the Variable is checked. This allows for a far bigger range of Variables than before.

🔗 LINKS:



Variable JS Template:
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Google Tag Manager Overview

🔴 Element Visibility Trigger in Google Tag Manager

How can you track elements that appear in your screen? With this new trigger we can detect how much of a Element was visible and for how long. We can also detect changes in the DOM which was previously only available in Custom Listeners. Very cool… let’s try it out.

#ElementVisibility
#GoogleTagManager
#Trigger

🔗 Links mentioned in the video:
Google Help:

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29 Advanced Google Tag Manager Tips Every Marketer Should Know Presented by Mike Arnesen

Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. Mike will deliver 29 rapid-fire tips that'll empower you to overcome the tracking challenges of dynamic web apps, build user segments based on website interactions, scale the implementation of structured data, analyze the consumption of rich media, and much more.

How to Track Intercom Events with Google Tag Manager

Intercom is a great tool if you want to simplify the communication with your customers. It comes with live chat, onboarding & retention and customer support features, such as a help desk and a knowledge base.

In our last episode, you've learned how to install Intercom with Google Tag Manager and change custom data points when the user is logged in. In the second part, we’ll show you how to set up custom event tracking with Google Tag Manager to track specific interactions of your users.

#GoogleTagManager
#Intercom
#Measure

👉 Links mentioned in the video

Intercom dataLayer Specifications:
Intercom:
More Google Tag Manager Tutorials:

👉 More from Measureschool

Correct Google Analytics Setup Course:
GTM Resource Guide:
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