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Enrich Search Results with JSON-LD Markup through Google Tag Manager

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Enrich Search Results with JSON-LD Markup through Google Tag Manager

measureschool.com/jsonld

In this video, we will take a look at how you can enrich your Google Search results by injecting JSON LD mark up throughout your site. This is done with the help of Google Tag Manager so jump on to learn how you can send the correct metadata to Google.

#JSONLDMarkup
#GoogleTagManager
#SearchResults

Introduction to JSON-LD:







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🔀 GTM Copy Paste

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How to Add Structured Data to Your Website

In this episode, we're going to be walking through four different stages of adding structured data to your website. We're going to start with defining the type of data that we want to add some structure to. Then we're going to create the JSON-LD that we need to add to our website. Then we're going to walk through how do we actually added to our website. We're going to give two different options. One adding it directly, and another using Tag Manager. And finally, we're going to wrap it all up by validating our code to make sure that it's firing correctly and we can get those rich listings that we're looking for.

Now, if you've watched our schema video before where we talked about the different types of schema, you may have been wondering, okay, how do I actually add this to my website? How do we define the type of schema I want? Well, that's what we're going to cover today. We're going to walk through an example on our website. We're going to show you a couple ways to add that schema to your website and some easy ways to generate it. A lot of times when we get into structured data, it can be overwhelming. But the reality is, once you start doing it, it's not as difficult as it seems.

For access to the template and links to other resources, click here:
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How to Use Schema.org to Create and Add Structured Data to Your Website

When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. Schema.org was created by the major search players in order to give consistency to structured data on the web.

According to their site, Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. In this video, I share how to leverage this site to find, create and add structured data to your website.

Dati strutturati con Schema.org e Rich Snippet [VIDEO CORSO]



Prima lezione del videocorso I dati strutturati con Schema.org.
Il corso sui dati strutturati con Schema.org, composto da 15 lezioni, spiega come implementare su un sito web i markup dei dati strutturati tramite il vocabolario di Schema.org. Con i dati strutturati si forniscono informazioni semantiche ai motori di ricerca e si favorisce la creazione dei rich snippet sulle SERP.

Il corso è disponibile su

Programma:
LEZ 1. La ricerca semantica e i dati strutturati
LEZ 2. Dati strutturati, rich snippet e rich cards
LEZ 3. Vocabolario e schemi di Schema.org
LEZ 4. Schema.org e microdati
LEZ 5. Esempi con microdati: Film e Recensioni
LEZ 6. Esempi con microdati: Ricette e Breadcrumb
LEZ 7. Schema.org e JSON-LD
LEZ 8. Esempi con JSON-LD: Film, Recensioni, Breadcrumb
LEZ 9. L'utilizzo di un generatore di markup Schema.org/JSON-LD
LEZ 10. Inserimento dei dati strutturati con Google Tag Manager
LEZ 11. Analisi dei dati strutturati su Search Console
LEZ 12. Strumento di test per i dati strutturati di Search Console
LEZ 13. Assistenza per il markup di Search Console
LEZ 14. Evidenziatore di dati di Search Console
LEZ 15. Il report Schede Informative di Search Console
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Google Tag Manager for Automatic Deployment: Schema App Tutorial Video

(Schema App)



In this Tutorial, we show you how to use Google Tag Manager in conjunction with Schema App

Convert LD+JSON Schema Markup to Javascript to use in Google Tag Manager

In this video Dr. David Wank of Short Hills Design will show you how to convert your LD+JSON schema markup into a Javascript function for use in GTM. GTM no longer takes LD+JSON natively, so you need to wrap your schema in a JS function and use the custom html tag in GTM to make it work.
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How to Create Breadcrumbs in Google with JSON-LD Markup

Increase your Google listings click-through rate (CTR) and help search engines catalog your website's directory structure using breadcrumbs. Learn how JSON-LD, RDFa and microformats can make implementation a breeze, from schema.org or other standard.

Breadcrumbs may also help users reverse-navigate your website as opposed to using the navigation and starting from the beginning.

Stand out in search results with Rich Cards

Mariya introduces Rich Cards — a new Search result format using schema.org structured markup to display your content in Search results in structured, eye-catchy, easy-to-browse carousels. Implementing Rich Cards is easy: use JSON-LD to add markup to the right pages of your site (more at Keep track of how your Rich Cards are doing in search results using dedicated reports in Search Console ( To debug errors and fix your markup, use the Structured Data Testing Tool ( A new “Rich result” filter in Search Analytics (currently in a closed beta) will help you track rich cards clicks and impressions.

Subscribe to the Google Developers channel at

Review Schema - Get Review Stars in Google With Schema.org Markup

Are you using review schema?

Yes, you should get review stars in Google (if you have good reviews that is. Learn more about this service here.


When it comes to review stars, there is a lot to know. But the main thing you need to know, is you need review schema.

First, you can attribute review stars from other places online to your website. You can actually tell Google that Hey! I have 5 stars here, associate it with this page. And it works!



But you need to make sure you don't do it incorrectly, or you can get a penalty. You cannot use review schema markup on pages that are not associated with the product or the service. That is a no-no. Also, it is a little different for each site. It is very unique for websites that sell products, you must really pick one page to list them on.

Get started with review schema today. It is something all websites should do.

How to Add Schema Markup

Learn about schema markup, and how adding schema markup to your site's pages can improve your site's SEO and gain more traffic for your site. Test your site's SEO for free at

In this video, you’ll hear some of the following:

Hello there in this video I'm gonna show you how to add schema microdata markup to your website's pages in order to help search engine crawlers scan your content more effectively and thus it improves the display of search results and thus makes it easier for people to find your pages assuming the content is relevant to them

now you might be asking yeah what in the heck is schema microdata I'll touch on that more in a second but basically it's descriptive data within your HTML and this is written specifically for search engines to give them better idea of your content better than the content itself can do so you can think of it sort of like the synopsis on the back of a book usually that's the first thing you check out right you don't jump right in and start reading the entire book to get a feel for it you read the back cover first it's sort of like that with the search engines it tells them what's what without them having to guess

Hear more by watching the full video!
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WebFlow - Adding Structured Data (JSON+LD) to your Website

Google uses Structured Data to embellish your organic search results. Learn how to use this in WebFlow, with the example of events.

How to install Google Tag Manager on Wix (feat. Mike Sale)

Wix is a popular website builder that makes website building easy. But what about website tracking? If you install Google Tag Manager you should be able to quickly take your tracking to the next level. In this video Mike is going to show you how to install GTM on a Wix website.

🔗 Links:

Sign up to Wix -

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🔀 GTM Copy Paste

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📚 Recommended Measure Books:

📷 Gear we used to produce this video:

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Metadata: mapping Schema.org to JSON-LD

A look at how to understand the information on Schema.org and map it to a JSON-LD metadata set.

Code & tutorials:

Curso Google Tag Manager 2 - Por que usar o GTM?

entenda os principais motivos para usar o gtm

First Look: Google Tag Manager Regex Lookup Table

Let's hangout live and talk about the new Google Tag Manger Regex Table that is now available in the interfac. Join us...

🔗 Links mentioned in the video:

#Measure
#GoogleTagManager
#Regex

🎓 Learn more from Measureschool:

GTM Copy Paste


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📚 Recommended Measure Books:

📷 Gear we used to produce this video:

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Uses of Google Tag Manager

Uses of Google Tag Manager

How to Transform the dataLayer with Google Tag Manager

A data layer includes all of the information that you want to pass to Google Tag Manager. Information like events or variables can be passed to GTM via the data layer, and triggers can be set up based on the values of variables or based on the specific events.

Sometimes you may run into the problem that the data layer provides you with the right information, but not in a format you could use.

In this weekly video you’ll learn how you can take existing data layer information and transform it to be more useful for your tags, triggers and variables - all done with the built-in capabilities of Google Tag Manager.

#dataLayer
#GoogleTagManager
#Measure

LINKS MENTIONED IN THE VIDEO

Templates:
Google Tag Manager:


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Change Links (Search & Replace) with Google Tag Manager (Part 2)

GTM can help you dynamically change links on a website with the help of JavaScript. In the last video, we’ve learned the underlying technique. In this video, I’m going to show you how to search through all the links on a page and replace certain parts. This is useful to redirect the user to another page.

Part 1 - Change Links with Google Tag Manager (Part 1)

#GTMTips
#Measure

🔗 Links:

Custom HTML for Search and Replace

Container Download:

Geolocation with Google Tag Manager - Use the users Country or City in your Analytics


Change Links with Google Tag Manager (Part 1)

🎓 Learn more from Measureschool:

🔀 GTM Copy Paste

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Import JSON-LD Meta Information from the YouTube API for embedded Videos

Having JSON-LD data about your embedded Videos on your site can help produce Rich Search Results for Videos in Google Search. Just writing this data can be tedious, so we came up with a workaround that enables us to pull the data directly from the YouTube API and transfer it into a JSON-LD object.

#JsonLD
#YouTube
#GoogleTagManager

🔗 Links mentioned in the video:
JSON-LD for Video:
Structured Data Testing Tool:
Template:




🎓 Learn more from Measureschool:

GTM Copy Paste


🚀Looking to kick-start your data journey? Hire us:

📚 Recommended Measure Books:

📷 Gear we used to produce this video:

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How to #measure SEO Dwell Time with Google Analytics and Google Tag Manager

Dwell Time is an SEO metric you should pay attention to. It measure how long a user was on your Landing page before he returned back to Google. It is rumored Google uses this metric to rank search results. So let’s pay attention and this metric will help you to optimize your site for the search engine.

🔗 Links:

Measure SERP Bounce Time With GTM (Simo Ahava)

Container Download & Script Tag:

#SEO
#GoogleTagManager
#GoogleAnalytics

🎓 Learn more from Measureschool:

GTM Copy Paste


🚀Looking to kick-start your data journey? Hire us:

📚 Recommended Measure Books:

📷 Gear we used to produce this video:

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