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How to Use to Create and Add Structured Data to Your Website


How to Use to Create and Add Structured Data to Your Website

When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. was created by the major search players in order to give consistency to structured data on the web.

According to their site, is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. In this video, I share how to leverage this site to find, create and add structured data to your website.

How to Add Structured Data to Your Website

In this episode, we're going to be walking through four different stages of adding structured data to your website. We're going to start with defining the type of data that we want to add some structure to. Then we're going to create the JSON-LD that we need to add to our website. Then we're going to walk through how do we actually added to our website. We're going to give two different options. One adding it directly, and another using Tag Manager. And finally, we're going to wrap it all up by validating our code to make sure that it's firing correctly and we can get those rich listings that we're looking for.

Now, if you've watched our schema video before where we talked about the different types of schema, you may have been wondering, okay, how do I actually add this to my website? How do we define the type of schema I want? Well, that's what we're going to cover today. We're going to walk through an example on our website. We're going to show you a couple ways to add that schema to your website and some easy ways to generate it. A lot of times when we get into structured data, it can be overwhelming. But the reality is, once you start doing it, it's not as difficult as it seems.

For access to the template and links to other resources, click here:

How to Add Schema Markup

Learn about schema markup, and how adding schema markup to your site's pages can improve your site's SEO and gain more traffic for your site. Test your site's SEO for free at

In this video, you’ll hear some of the following:

Hello there in this video I'm gonna show you how to add schema microdata markup to your website's pages in order to help search engine crawlers scan your content more effectively and thus it improves the display of search results and thus makes it easier for people to find your pages assuming the content is relevant to them

now you might be asking yeah what in the heck is schema microdata I'll touch on that more in a second but basically it's descriptive data within your HTML and this is written specifically for search engines to give them better idea of your content better than the content itself can do so you can think of it sort of like the synopsis on the back of a book usually that's the first thing you check out right you don't jump right in and start reading the entire book to get a feel for it you read the back cover first it's sort of like that with the search engines it tells them what's what without them having to guess

Hear more by watching the full video!

How to Create Schema Markup Using Google Structured Data Markup Helper

In this video, we are going to create Schema Markup using Google Structured Data Markup Helper. The link for the site is provided below.

This video is a part of an article, that is being posted on my blog. You can read the article which is on a topic that shows you how to add schema markup in WordPress without a plugin. The link to the post is provided below.

In this video, we are using article schema as an example.

Step 1: Copy and paste your URL, that you want to create schema markup for.
Step 2: Select the type of schema you want to create.
Step 3: Start tagging the data items and the missing tags manually using the button provided.
Step 4: Click on Create HTML and copy the code and paste it to your site.

How to Add Structured Data to WordPress

How to Add Structured Data to WordPress manually utilizing typical core template files. Code snippets as shown in the video is here:

This video tutorial highlights Google Structured data semantics which are now officially supported by Google.

To learn more about how Google uses this feature visit:

Although it is not part of Google ranking algorithm, Structured Data (Microdata, RDFa and LD+JSON (Linked Data Javascript Object Notation)) allows search engines to better understand your website’s content which in return naturally will help your Google rankings (whether organic or paid).

This video tutorial session “How to Add Structured Data to WordPress” will take you through each step and demonstrate core ideas and samples to markup WordPress theme HTML template files (header.php index.php footer.php archive.php search form markup and others).

The level of knowledge required to follow through these instructions are “intermediate”

If you are looking for other perhaps easier methods to marking up your web page content, you can use Google Webmaster Tools feature called Data Highlighter.

To learn how to use this tool watch this video:

I encourage you to share this how to video using this URI:

Thank you for learning with #RankYa and thank you for subscribing

How to add structured data for search without having to code HTML

Do you want to get in on the structured data trend and get your website ranking higher in search in the process? But are you either nervous or not able to access the HTML code on your website? You don't have to! Check out this quick tutorial on how to add structured data to your website without having to code at all!

Learn more and get more advice from

Join our private FB group for even more information

Enrich Search Results with JSON-LD Markup through Google Tag Manager

In this video, we will take a look at how you can enrich your Google Search results by injecting JSON LD mark up throughout your site. This is done with the help of Google Tag Manager so jump on to learn how you can send the correct metadata to Google.


Introduction to JSON-LD:

🎓 Measure Masters Subscription:

🔀 GTM Copy Paste

🚀 Hire us:

📚 Recommended Measure Books:

📷 Gear we used to produce this video:


How to Add Schema to Your Wix Website - Updated

Update video from my blog post : -


How to Use Schema Markup for SEO (Includes WordPress Examples)

How to Use Schema Markup for SEO (Includes WordPress Examples) for more insights created by RankYa

Structured Data is now officially supported by Google search engine and others, this video lesson details how to use Schema Markup for search engine optimization purposes. To learn more about Structured Data visit:

To learn more about Adding Structured Data to WordPress visit

RankYa YouTube channel also has videos for Inserting Structured Data to WordPress CSM here:

And here

Thank you for sharing this video lesson by RankYa SEO

Google SEO Rich Snippets Tutorial (CODE EXAMPLES)

In this AffiliateWatch tutorial we break down how to dominate the search engines with Google SEO rich snippets. Rich snippets help you stand out in the search engine against competitors. Rich snippets can be used for reviews, recipes, articles, business profiles, breadcrumb navigation, music, and much more. There is currently 598 data types recognized by the Schema Organization and google supports the most common ones.

Code Examples:

The two rich snippets we cover in this video are:

1. Organization Snippet - This shows a business profile in the search engine on the right side that can mention the founders, founding date, social profiles etc. You can see this when searching most big companies into google.

2. Breadcrumb Snippet - This is a simple way to add small blue links in the search engine that reflect your navigation in breadcrumb formatting. Example: Category Name - Item Name

Helpful Google Resouces:

1. Common Examples -

2. Structured Data Tesing Tool -

Affiliate Watch Home Page:

Google Search Console Structured Data Part 1

Introduction video for Google Search Console Structured Data (Part 1) explaining core concepts of semantics and how we can better utilize their full potential by understanding that they are a way for webmasters to organize their web page elements.

Vocabulary that machines (computers, search engines user-agents etc.) can understand is evolving by use of structured data. And because major search engines like Google, Bing, Yahoo and Yandex are behind this innovative way to describe web page elements, it is then only intelligent for webmasters and website owners to take full advantage of structured data and rich snippets Google makes available in its Search Engine Results page.

For example:
Businesses and organizations
More can be found here:

This is what Google currently supports for its rich snippets, but that is not all what you can do with it. Meaning, there is much more detail you can give to your web page elements by the use of itemtypes (typeof), and itemprop (property of) any scoped element. For more examples visit:

Thus, this video tries to enlighten to viewer about core concepts and abstract understanding of using structured data for organizing web page elements. If you found the video useful, simply share using the link below

Created by #RankYa located at:

For my loyal fans, and subscribers who support me to continue sharing my passion. Thank you for learning with me

Implementing Structured Data on a Website

Learn how to implement structured data on a website through custom coding, i.e. without using any plugins. After a general discussion on structured data, I demonstrate the implementation of structured data in an ASP.NET website that uses a SQL Server database.

How to Create and Install Structured Data for Local SEO

So today we're talking about structured data. We've talked about that quite a bit on this channel, but specifically today, I want to talk about adding structured data to a local business website. Now I'm on the website This is the collective, the collaborative community between major search engines in order to add structured data across the web because structured data helps the search engines index content. It helps them read the content. Google and Microsoft and Yandex, these are all really, they're just bots in databases. They don't speak a specific language. They just take in characters, they translate that characters into some sort of meaning, they store it in the database, and really, if somebody has the best, whether it be backlinks and the right content and they meet all the parameters of that specific algorithm, they're going to rank higher.

Structured Data Markup Helper:

Structured Data Testing Tool:

WebFlow - Adding Structured Data (JSON+LD) to your Website

Google uses Structured Data to embellish your organic search results. Learn how to use this in WebFlow, with the example of events.

How to Use Google Structured Data Testing Tool

How to Use Google Structured Data Testing Tool Update shows the updated version of the tool. Created by RankYa

Structured Data is now officially supported by Google search engine and others, this video lesson details how to use Schema Markup for search engine optimization purposes. To learn more about Structured Data visit:

To learn more about Adding Structured Data to WordPress visit

RankYa YouTube channel contains video tuts for Inserting Structured Data to WordPress CSM here:

Google Webmaster Tools Structured Data Part 1

Google Webmaster Tools Structured Data Part 2

Google Webmaster Tools Structured Data Part 3

Google Search Console Data Highlighter tutorial

Thank you for sharing this video lesson by RankYa

Structured Data Examples for Google - LocalBusiness Markup

Structured Data Examples for Google Local Business Markup. Visit: for example codes as shown in this tutorial.

You can use Schema markup Microdata and or JSON-LD markup for Local Businesses. To learn more visit:

RankYa SEO and online marketing blog also has a new Structured Data section which you can learn more by visiting:

How To Add Rich Snippets To WordPress | What Is Schema Markup | Add Star Rating & Review Tutorial

Adding schema markup to your website is so easy with Rank Math SEO plugin that you don't need an additional plugin. Add Schema markup as per your blog post type, getter better CTR and improve search ranking.

Free WordPress Plugins for Schema Markup (Limited features)

Premium Plugins for Schema Markup for WordPress
Schema Pro:
WP Review:

As a beginner, you can use Rank Math SEO Plugin and add schema easily on your website. Here are some useful articles about Rank Math SEO Plugin.

Disclaimer: This video is created to spread knowledge. This video is not sponsored by any of the brands mentioned. But I am using few of the links here as an affiliate, that means if you buy any product using these links I will earn a small commission for the hard work I am doing here to create useful tutorials & educational videos. It will not cost you a single penny extra. Thanks for your understanding and watching this video. Feel free to like, share & subscribe.

Optimising Your Site Using Schema Markup, SEO For Schema Markup

This is a & product

: Optimising Your Site Using Schema Markup

Today we will be talking about an SEO tactic that is highly powerful but infrequently used. This tactic is usually put in the “Advanced SEO” category, but actually it is very simple to do and is extremely effective at boosting a site’s rankings in the search result. The tactic is called schema.

What is schema? Essentially, schema markup is a code or semantic vocabulary that you put on your website to help search engines return richer, more informative results to your users. It was a collaborative effort between Google, Bing, and Yahoo with the goal of improving user experience.

Here we can see an example of a website that is using schema markup.

The schema markup told Google to display a list of upcoming events in Melbourne so that when people search for “Melbourne events” they can find a preview of the information they are looking for before even clicking through to the site. That is an exceptional experience for the user.

So what can you use schema markup for? Currently there is data markup for a whole bunch of different categories including articles, local businesses, restaurants, TV episodes, book reviews, and much more.

Today we will be showing you how to use schema to markup one of the most common types of content – an article.

First, go to Google’s Structured Data Markup Helper at

Select a data type, in this case articles, and enter the URL of the article you want to mark up.

Highlight and select the type of elements to be marked up – in this case, we will do name and image. You’ll see that when you highlight the name of the article, Iyou can select “Name” from the tool tip and the name gets added to “Data Items” in the right pane. Continue to highlight other areas of the article to add them to the markup list.

When you’ve finished marking up the article to your satisfaction, click “Create HTML.” The resulting HTML code can be downloaded and copy-pasted into the source code of your article. Use the Structured Data Testing Tool to find out what your page will look like with the markup.

Websites that use schema rank better in the search results than those that don’t. One study determined that websites with markup rank an average of four positions higher in the SERPs than those without schema markup. And since so few websites are using it, it represents a prime opportunity to gain a competitive edge.

When done correctly, schema markup can put you miles ahead of the competition. So what are you waiting for? Start marking up your website today.

local seo how to use schema markup

How to add schema markup to your website easy , also how to add to wordpress without plug ins.

Tools used in this video:

#localseo #schema

today's video we will be
discussing schema schema markup it's
kind of fun to say in this local SEO tutorial
it's based around schema I had a
question um from a past client they sent
me an email so I decided to make this
video so in this video what I will show
you is a schema because I had a client
ask me and they said Chris I don't want
to add any more plugins because they use
WordPress how can I add it to my website
without any more plugins I said Joe
we're gonna call them Joe right
everybody's Joe Joe this is how easy and
simple that it is all right so we're
gonna stick to the same sample that we've been using so we're
gonna do
Philadelphia plumber
maybe I spelled it right maybe I didn't
irrelevant so how would you go about
getting this gamma all right without
using a plug-in and this is what you're
gonna want to do so whatever your market
is if one of your competition is using
it this is how you're gonna get it this
is what you need to do all right
so we have a in this particular SERP we
have I'm not gonna say any names but
here it is we're gonna go to their site
now I use Chrome now for you black hat
guys maybe you don't want to use Chrome
maybe you don't want to be logged in but
irrelevant so we know that these
gentlemen are using schema so what you
would do is you'll right-click and
inspect okay it will bring up a little
box here you'll hit ctrl F and you will
write schema okay so this is your
competition this is the schema that
they're using this is what's coming up
under their name you know the reviews
are showing up whatever the case may be
now these particular guys were being
beat on the SERP and you and I both know
why it's because of proximity all right
they may have a large brand name and
they may also have more reviews so
they're showing up a little bit better
in the 3-pack however they're not
showing up as good of inorganic or maybe
it's vice-versa and that is because of
proximity however it's very wise
especially now to add schema to your
pages so if you do not want to use a
plug-in most themes will have a
some HTML that you can put in or LD JSON
whatever it's called here yeah LD JSON
alright so what you want to do is you'll
find the script all right now there's a
bracket here
that's your beginning of your script and
it will end here see where it says here
script now let's make sure let's see
what they have all together so all
you'll want to do that if you don't want
to use a plug-in is you will go to the
beginning of the script right click copy
element maybe open up your word or note
you'll right click here's one of their
scripts that they have running um
alright so there's one of them now
here's the other schema that they have
so what you'll want to do is grab all
these skem of scripts ok copy copy
element go down here now this is a new
script so you'll space it then you'll go
into all of these pieces alright let's
we only copy two they're using five
different scripts for their schema you
don't want to take all five remember you
want to be google showing you what they
want trust me they they want this add
this to your pages structured data is
very important okay so what you would
want to do is just change everything
that is not relevant to your page okay
so here's HTTP there's their website you
would change the website to your website
and then whatever is there okay I have
cat block on alternate name put in your
alternate name here's the roto-rooter
their name right see in parenthesis here
you can see it here I highlighted it
change the only thing you're changing
out will be the name
okay now after you get done all right
you get all your code done every you're
a happy camper right the next thing you
need to do is you need to check your
code so in order to check your code
Google makes this great thing okay
structured data testing tool so you'll
go right out to Google you'll search
it'll come up first it's right here
after you rearrange your code around
okay to fit your name or whatever
whatever it is you'll go here to code
snippet after you change everything
around it's the beat the end of the
scripts you are here I have it
highlighted and here's the top of the

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Chris Palmer Marketing
30 W Broad St fl2
Tamaqua PA 18252

Structured Data Training 11: How to create Products using Structured Data

In this video I'll show you how you can create Structured Data for Products that produce a Rich Snippet in search results.

Link to the Rich Snippets & Structured Data Plugin:

Link to the lesson/transcript:

Link to the full Structured Data Training Course:

Googles Reference for an Event Snippet:

Event on

Structured Data Generator:

Googles Structured Data Test Tool:



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