This website uses cookies to ensure you get the best experience on our website. Learn more

JSON-LD: Core Markup

x

JSON-LD: Core Markup

An overview of some of the core markup features of JSON-LD including types, aliasing, nesting, and internationalization support. See for more info, or follow @manusporny on Twitter.

Enrich Search Results with JSON-LD Markup through Google Tag Manager

measureschool.com/jsonld

In this video, we will take a look at how you can enrich your Google Search results by injecting JSON LD mark up throughout your site. This is done with the help of Google Tag Manager so jump on to learn how you can send the correct metadata to Google.

#JSONLDMarkup
#GoogleTagManager
#SearchResults

Introduction to JSON-LD:







🎓 Learn more from Measureschool:

🔀 GTM Copy Paste

🚀Looking to kick-start your data journey? Hire us:

📚 Recommended Measure Books:

📷 Gear we used to produce this video:

👍 FOLLOW US
Facebook:
Twitter:
LinkedIn:
x

Metadata: mapping Schema.org to JSON-LD

A look at how to understand the information on Schema.org and map it to a JSON-LD metadata set.

Code & tutorials:

How to Create Breadcrumbs in Google with JSON-LD Markup

Increase your Google listings click-through rate (CTR) and help search engines catalog your website's directory structure using breadcrumbs. Learn how JSON-LD, RDFa and microformats can make implementation a breeze, from schema.org or other standard.

Breadcrumbs may also help users reverse-navigate your website as opposed to using the navigation and starting from the beginning.
x

How to do Schema Markup (JSON-LD) for a Hotel



In this tutorial we show you how to create JSON-LD using the Schema App tool for a Hotel. We cover the required and recommended fields in addition to how to connect the Hotel to the Hotel Rooms available.

Metadata: JSON-LD creative work

Marking up a CreativeWork using the JSON-LD metadata syntax and the Schema.org language.

Code & tutorials:
x

Metadata: Linking two JSON-LD chunks

A look at how to use the @id property to link two chunks of JSON-LD together.

Code & tutorials:

Adding a Recipe using JSON-LD for SEO

Overview of how to add metafields to Shopify so JSON-LD for SEO can create a Rich Snippet for your Recipe.

Structured data training: why we only use JSON-LD?

There are different types of structured data markup. Some of you might wonder, why do we only discuss JSON-LD in our structured data course? Joost explains in this video.

JSON-LD Structured Data For Local Business

JSON-LD Structured Data For Local Business
x

How to do Schema Markup (JSON-LD) for a Hotel Room



In this tutorial, we will show you how to add schema markup (JSON-LD), for a Hotel Room using Schema App. We will show you how you can use the different options for beds, and amenities. Learn how to create JSON-LD without knowing how to write or test code!

Follow us on Twitter @schemaapptool

WebFlow - Adding Structured Data (JSON+LD) to your Website

Google uses Structured Data to embellish your organic search results. Learn how to use this in WebFlow, with the example of events.
x

JSON-LD: Compaction and Expansion

An overview of JSON-LD's compaction and expansion features and how you can use them to merge data from multiple sources. For more information, see or follow @manusporny on Twitter.

Inhalte strukturieren mit Markup und JSON-LD

Wie bekommt man Featured Snippets und Rich Snippets in den Google Suchergebnissen? Strukturierte Inhalte sind die Antwort! Dazu muss man sich eigentlich nur an die Best Practices für HTML halten und seine Inhalte passend auszeichnen: Überschriften (h1-h6), Listen (ul, ol) und Betonungen mit „strong“ helfen nicht nur den Suchmaschinen beim Verständnis der Webseite, sondern auch dem Nutzer der Webseite. Zusätzlich können strukturierte Metadaten mit JSON-LD Google die nötigen Informationen für Rich Snippets geben. In den Serps werden damit Preise, Bewertungen und andere vertiefende Informationen angezeigt.

Torben Henke ( erklärt in diesem Video, wie man diese Techniken richtig umsetzt und welche Ergebnisse man damit erzielen kann. Außerdem zeigt er Beispiele für weniger gelungene Webseiten von bekannten deutschen Portalen und Shops.

Die 1&1 SEO Days sind eine jährlich veranstaltete interne SEO Konferenz in Kooperation von 1&1 und web.de: und

Folien auf Slideshare:

Mehr Informationen zur Veranstaltung im 1&1 Blog:

JSON LD

x

Adding OpenGraph / JSON-LD Data to your store

Adding Metadata to your store makes it easier for Google to understand the content, structure and context of your web site.

Chapters Web Standards - Web Budget, JSON-LD, Custom Elements

Presented at Code & Supply

Multistreaming with

Import JSON-LD Meta Information from the YouTube API for embedded Videos

Having JSON-LD data about your embedded Videos on your site can help produce Rich Search Results for Videos in Google Search. Just writing this data can be tedious, so we came up with a workaround that enables us to pull the data directly from the YouTube API and transfer it into a JSON-LD object.

#JsonLD
#YouTube
#GoogleTagManager

🔗 Links mentioned in the video:
JSON-LD for Video:
Structured Data Testing Tool:
Template:




🎓 Learn more from Measureschool:

GTM Copy Paste


🚀Looking to kick-start your data journey? Hire us:

📚 Recommended Measure Books:

📷 Gear we used to produce this video:

👍 FOLLOW US
Facebook:
Twitter:

What is JSON-LD?

A short introduction to JSON-LD for Web developers, designers, and hobbyists. It covers how to express basic Linked Data in JSON. If you have any questions, hit me up on Twitter: @manusporny or G+: Manu Sporny

Using Nanotation to aid understanding of JSON-LD Example re. Coinchain

Using the combined prowess of Nanotation, OpenLink Structured Data Sniffer, and Dokieli Browser Extension to turn a JSON-LD example into Live Linked Data. Fundamentally, this is about making a document much more understandable by making it interactive.

Shares

x

Check Also

x

Menu