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Metadata: mapping Schema.org to JSON-LD

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Metadata: mapping Schema.org to JSON-LD

A look at how to understand the information on Schema.org and map it to a JSON-LD metadata set.

Code & tutorials:

How to Use Schema.org to Create and Add Structured Data to Your Website

When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. Schema.org was created by the major search players in order to give consistency to structured data on the web.

According to their site, Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. In this video, I share how to leverage this site to find, create and add structured data to your website.
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Metadata: JSON-LD creative work

Marking up a CreativeWork using the JSON-LD metadata syntax and the Schema.org language.

Code & tutorials:

Adding JSON-LD Schema to Images | Destiny Marketing Solutions

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Import JSON-LD Meta Information from the YouTube API for embedded Videos

Having JSON-LD data about your embedded Videos on your site can help produce Rich Search Results for Videos in Google Search. Just writing this data can be tedious, so we came up with a workaround that enables us to pull the data directly from the YouTube API and transfer it into a JSON-LD object.

#JsonLD
#YouTube
#GoogleTagManager

🔗 Links mentioned in the video:
JSON-LD for Video:
Structured Data Testing Tool:
Template:




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How to Add Structured Data to Your Website

In this episode, we're going to be walking through four different stages of adding structured data to your website. We're going to start with defining the type of data that we want to add some structure to. Then we're going to create the JSON-LD that we need to add to our website. Then we're going to walk through how do we actually added to our website. We're going to give two different options. One adding it directly, and another using Tag Manager. And finally, we're going to wrap it all up by validating our code to make sure that it's firing correctly and we can get those rich listings that we're looking for.

Now, if you've watched our schema video before where we talked about the different types of schema, you may have been wondering, okay, how do I actually add this to my website? How do we define the type of schema I want? Well, that's what we're going to cover today. We're going to walk through an example on our website. We're going to show you a couple ways to add that schema to your website and some easy ways to generate it. A lot of times when we get into structured data, it can be overwhelming. But the reality is, once you start doing it, it's not as difficult as it seems.

For access to the template and links to other resources, click here:
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Schema.org Rich Cards - Sctructured Data - Microdata and JSON LD Tutorial

Learn
what is Schema.org Markup ?
What is Structured Data ?
What is JSON-LD?
Search Engine Optimization

How to Add Schema to Your Wix Website - Updated

Watch this version instead -

Update video from my blog post : -

Thanks
Alasdair

How To Add JSON-LD Schema To WordPress

Learn how to add Structured Data (Schema) to your WordPress site in under 5 minutes with JSON-LD.

In this quick video, I'll show you how to add JSON-LD to any post or page in under 5 minutes with a simple and free plugin.
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Grab the code from the video:

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For SEO Audits:

JSON-LD Structured Data: Where to Insert in a Page? #AskGoogleWebmasters

In this episode of #AskGoogleWebmasters, John Mueller goes over the different ways Google processes structured data on a web page (JSON-LD, Microdata, and RDFa) and their differences. He also addresses where to insert JSON-LD structured data in a page.


Understand how structured data works →


Send us your questions on Twitter with the hashtag #AskGoogleWebmasters and your question might be answered!
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Advanced Schema Markup Tutorial 2018

Today we cover schema markup.

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Yoast SEO 11.0 - Big Schema release

Ever noticed that some search results just stand out more? They show images, bulleted lists, or even ratings. Search engines need information on a website to be structured in a specific way. We feel that everyone should be able to understand what structured data is, and how to use it on their website. Ready to dive in? Learn more at

#YoastSEO #Schema #SEO
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How to Create Schema Markup Using Google Structured Data Markup Helper

In this video, we are going to create Schema Markup using Google Structured Data Markup Helper. The link for the site is provided below.



This video is a part of an article, that is being posted on my blog. You can read the article which is on a topic that shows you how to add schema markup in WordPress without a plugin. The link to the post is provided below.



In this video, we are using article schema as an example.

Step 1: Copy and paste your URL, that you want to create schema markup for.
Step 2: Select the type of schema you want to create.
Step 3: Start tagging the data items and the missing tags manually using the button provided.
Step 4: Click on Create HTML and copy the code and paste it to your site.

Yoast SEO 11.0: Schema.org - Joost de Valk and Jono Alderson discuss

We’ve made MAJOR improvements to the use of Schema within Yoast SEO. And you want to use Schema too! Schema is metadata for your site, that makes it easily readable for machines like Google and Pinterest. Even if you’re not using it yet, you should! In this video, Joost and Jono explain why you’d want to use Schema and how you can play around with it! Want to read more about this release? Click here:

#Schema #YoastSEO #SEO

Intro to semantic annotations for geographic web maps in HTML Pulling Schema.org, Dublin Core, Micr…

Intro to semantic annotations for geographic web maps in HTML Pulling Schema.org, Dublin Core, Microdata, JSON-LD, HTML and SVG all together.
by Malte Reißig

At: FOSDEM 2017

Leaflet.annotate aims to transform the BSD-Licensed web mapping libraryLeaflet into a semi-automatic, semantic authoring environment for creators ofgeographic web maps. The plugin extends the options for the LeafletJS StandardAPI elements Marker, CircleMarker, Popup, ImageOverlay and GeoJSON so you canpublish these map elements in HTML semantically annotated ‐ and therewithmachine readable web maps. While there is quite some effort already around thedevelopment of new geospatial data catalogs (which are awesome) this pluginturns the focus onto geographic web maps. Acknowleding that, de-facto, somemaps already are data catalogs themselves, they are just not that wellrepresented in HTML so that other programs can extract and re-use theinformation people collect in them.

Leaflet.annotate aims to transform the BSD-Licensed web mapping libraryLeaflet into a semi-automatic, semantic authoring environment for creators ofgeographic web maps. The plugin extends the options for the LeafletJS StandardAPI elements Marker, CircleMarker, Popup, ImageOverlay and GeoJSON so you canpublish these map elements in HTML semantically annotated ‐ and therewithmachine readable web maps. While there is quite some effort already around thedevelopment of new geospatial data catalogs (which are awesome) this pluginturns the focus onto geographic web maps. Acknowleding that, de-facto, somemaps already are data catalogs themselves, they are just not that wellrepresented in HTML so that other programs can extract and re-use theinformation people collect in them.




Room: H.2214
Scheduled start: 2017-02-05 09:00:00
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Solved: Schema Invalid Type JSON-LD @Context Error - Google Search Console Data Structure Error

Advanced Information About how to fix the Unparsable Structured Data Issue »

Video Summary:Schema Invalid Type JSON-LD @Context Error: If you are like me, you may have received an email from your Google Search Console that recently alerted you that there is an Unparsable structured data issue detected on your website. In this article I will show you how to solve the Google Search Console Schema Invalid Type JSON-LD @Context Error on your website. I will also show you why it is happening and what is causing it.

This is a Step-By-Step Video how to fix this issue.

Solution: Deactivate HTTP/HTTPS Remover Plugin.

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Schema.org Markup - Microdata and JSON-Ld Code Implementation

Schema.org markup ka istemal karke microdata ya json-ld code laga ke structured data aur rich cards setup karna is video me sikhaya gaya hai.

Structured Data Training 11: How to create Products using Structured Data


In this video I'll show you how you can create Structured Data for Products that produce a Rich Snippet in search results.

Link to the Rich Snippets & Structured Data Plugin:


Link to the lesson/transcript:


Link to the full Structured Data Training Course:


Googles Reference for an Event Snippet:


Event on schema.org:


Structured Data Generator:


Googles Structured Data Test Tool:

Connected Schema Markup

Martha van Berkel, CEO at Schema App introduces the concept of knowledge graphs and triples, and how you create them with proper connected schema markup. She provides tips on how to connect schema markup including how to use the Schema Paths tool, use strong properties, property value pairs, and main entity of page.

Inhalte strukturieren mit Markup und JSON-LD

Wie bekommt man Featured Snippets und Rich Snippets in den Google Suchergebnissen? Strukturierte Inhalte sind die Antwort! Dazu muss man sich eigentlich nur an die Best Practices für HTML halten und seine Inhalte passend auszeichnen: Überschriften (h1-h6), Listen (ul, ol) und Betonungen mit „strong“ helfen nicht nur den Suchmaschinen beim Verständnis der Webseite, sondern auch dem Nutzer der Webseite. Zusätzlich können strukturierte Metadaten mit JSON-LD Google die nötigen Informationen für Rich Snippets geben. In den Serps werden damit Preise, Bewertungen und andere vertiefende Informationen angezeigt.

Torben Henke ( erklärt in diesem Video, wie man diese Techniken richtig umsetzt und welche Ergebnisse man damit erzielen kann. Außerdem zeigt er Beispiele für weniger gelungene Webseiten von bekannten deutschen Portalen und Shops.

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