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Metadata: mapping to JSON-LD


Metadata: mapping to JSON-LD

A look at how to understand the information on and map it to a JSON-LD metadata set.

Code & tutorials:

Metadata: JSON-LD creative work

Marking up a CreativeWork using the JSON-LD metadata syntax and the language.

Code & tutorials:

Datos estructurados en Google - Schema Wordpress, Rich snippets - CURSO TSA 02

Continuamos con el curso del TSA y hoy vamos a como añadir los datos estructurados de Google o los fragmentos enriquecidos, gracias a un Plugin de wordpress lo podemos hacer de una manera muy sencilla, acompáñame en este video para aprender cómo hacerlo.

Nombre del Plugin: Schema – All In One Schema Rich Snippets

Suscríbete al canal para no perderte absolutamente nada de lo que vaya subiendo, no olvides activar la campanita de notificaciones. 

How to Use to Create and Add Structured Data to Your Website

When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. was created by the major search players in order to give consistency to structured data on the web.

According to their site, is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. In this video, I share how to leverage this site to find, create and add structured data to your website.

Qué es Schema, por qué usarlo y cómo añadirlo a tu web para mejorar su SEO y visibilidad

En este tutorial os enseñaré qué es y cómo utilizarlo en vuestra web para mejorar vuestra visibilidad en los buscadores.

Más en

Metadata: Linking two JSON-LD chunks

A look at how to use the @id property to link two chunks of JSON-LD together.

Code & tutorials:

How to Add Structured Data to Your Website

In this episode, we're going to be walking through four different stages of adding structured data to your website. We're going to start with defining the type of data that we want to add some structure to. Then we're going to create the JSON-LD that we need to add to our website. Then we're going to walk through how do we actually added to our website. We're going to give two different options. One adding it directly, and another using Tag Manager. And finally, we're going to wrap it all up by validating our code to make sure that it's firing correctly and we can get those rich listings that we're looking for.

Now, if you've watched our schema video before where we talked about the different types of schema, you may have been wondering, okay, how do I actually add this to my website? How do we define the type of schema I want? Well, that's what we're going to cover today. We're going to walk through an example on our website. We're going to show you a couple ways to add that schema to your website and some easy ways to generate it. A lot of times when we get into structured data, it can be overwhelming. But the reality is, once you start doing it, it's not as difficult as it seems.

For access to the template and links to other resources, click here:

Dati strutturati con e Rich Snippet [VIDEO CORSO]

Prima lezione del videocorso I dati strutturati con
Il corso sui dati strutturati con, composto da 15 lezioni, spiega come implementare su un sito web i markup dei dati strutturati tramite il vocabolario di Con i dati strutturati si forniscono informazioni semantiche ai motori di ricerca e si favorisce la creazione dei rich snippet sulle SERP.

Il corso è disponibile su

LEZ 1. La ricerca semantica e i dati strutturati
LEZ 2. Dati strutturati, rich snippet e rich cards
LEZ 3. Vocabolario e schemi di
LEZ 4. e microdati
LEZ 5. Esempi con microdati: Film e Recensioni
LEZ 6. Esempi con microdati: Ricette e Breadcrumb
LEZ 8. Esempi con JSON-LD: Film, Recensioni, Breadcrumb
LEZ 9. L'utilizzo di un generatore di markup
LEZ 10. Inserimento dei dati strutturati con Google Tag Manager
LEZ 11. Analisi dei dati strutturati su Search Console
LEZ 12. Strumento di test per i dati strutturati di Search Console
LEZ 13. Assistenza per il markup di Search Console
LEZ 14. Evidenziatore di dati di Search Console
LEZ 15. Il report Schede Informative di Search Console

How to create Services Schema Markup for Businesses

When you are developing a Schema Markup strategy for a business, often there is a Service ( they offer that is core to the business. In this video we are going to show you how to create awesome Services schema markup, so that Google can understand explicitly what services are offered, to what area, and who is providing them. Services is our co-founder, Mark van Berkel’s favourite schema class, now we will explain why.



14. Модуль Metatag Drupal JSON LD. Микроразметка

Проверка микроразметки возможна здесь:

Почитать о микроразметке тут:

Скачать модуль:

Установила модуль на сайт по вывозу мусора в Самаре

Надеюсь, что я вам хоть немного, да помогла)))
PS))) дополнительные, предварительно установленные модули Rich Cards - Sctructured Data - Microdata and JSON LD Tutorial

what is Markup ?
What is Structured Data ?
What is JSON-LD?
Search Engine Optimization

A RESTful JSON-LD Architecture for Unraveling Hidden References to Research Data

Talk by Konstantin Baierer and Philipp Zumstein, Mannheim University Library, Germany.
Title: A RESTful JSON-LD Architecture for Unraveling Hidden References to Research Data

Abstract: Data citations are more common today, but more often than not the references to research data don't follow any formalism as do references to publications. The InFoLiS project makes those hidden references explicit using text mining techniques. They are made available for integration by software agents (e.g. for retrieval systems). In the second phase of the project we aim to build a flexible and long-term sustainable infrastructure to house the algorithms as well as APIs for embedding them into existing systems. The infrastructure's primary directive is to provide lightweight read/write access to the resources that define the InFoLiS data model (algorithms, metadata, patterns, publications, etc.). The InFoLiS data model is implemented as a JSON schema and provides full forward compatibility with RDF through JSON-LD using a JSON-to-RDF schema-ontology mapping, reusing established vocabularies whenever possible. We are neither using a triplestore nor an RDBMS, but a document database (MongoDB). This allows us to adhere to the Linked Data principles, while minimizing the complexity of mappings between different resource representations. Consequently, our web services are lightweight, making it easy to integrate InFoLiS data into information retrieval systems, publication management systems or reference management software. On the other hand, Linked Data agents expecting RDF can consume the API responses as triples; they can query the SPARQL endpoint or download a full RDF dump of the database. We will demonstrate a lightweight tool that uses the InFoLiS web services to augment the web browsing experience for data scientists and librarians.

SWIB15 Conference, 23 – 25 November 2015, Hamburg, Germany.

#swib15 for Videos

The markup is our recommended method for providing Google with the metadata needed to index your videos. Using it requires only a few non-visible changes to your video web page. You can find the full spec here:

Schema in 2019: How to Create Schema for Your Website - on The CommonSenSEO Show No.15

Schema Markup can be defined in many formats, most commonly being:
• Microdata
• RDFa

JSON-LD has been defined as the preferred format by Google, but...
• Is this the most suitable?
• Is it ok to mix and match schema syntax?
• Which is best for your website?

There are many questions still to answer about schema, and in today's show, we try to make some sense out of the past discussions, and give you a clearer blueprint to schema success.

If you haven't used schema in your websites yet, then today is the day to start, and we will try to bring the final pieces to the puzzle, so that you can start marking up your websites right away.

The power from using schema is getting stronger every day. By understanding the basics, you will put yourself ahead of 95% of your competitors.

Get your questions ready for the live Q&A, and make May your month of Markup!

See you on Tuesday, 30th April 2019 at 10:30am EST (15:30pm GMT) on YouTube.

Playlists CommonSenSeOShow:

More Details:

286 Woodfield Avenue
0800 033 6014


Convert LD+JSON Schema Markup to Javascript to use in Google Tag Manager

In this video Dr. David Wank of Short Hills Design will show you how to convert your LD+JSON schema markup into a Javascript function for use in GTM. GTM no longer takes LD+JSON natively, so you need to wrap your schema in a JS function and use the custom html tag in GTM to make it work.

Stand out in search results with Rich Cards

Mariya introduces Rich Cards — a new Search result format using structured markup to display your content in Search results in structured, eye-catchy, easy-to-browse carousels. Implementing Rich Cards is easy: use JSON-LD to add markup to the right pages of your site (more at Keep track of how your Rich Cards are doing in search results using dedicated reports in Search Console ( To debug errors and fix your markup, use the Structured Data Testing Tool ( A new “Rich result” filter in Search Analytics (currently in a closed beta) will help you track rich cards clicks and impressions.

Subscribe to the Google Developers channel at

JSON Schema Markup | Serp Slayer SEO Out Sourcing

JSON Schema Markup -
Watch this video for help with JSON Schema Markup. Learn how to create it, why it's important and how to add it to your website.

The Schema Markup generator can be found here -

Schema Markup JSON LD Generator - SEO Tools

More About JSON-LD
JavaScript Object Notation for Linked Data or JSON-LD, is a WC3 standard site technique for organized markup execution utilizing the JSON documentation. It utilizes a positioned arrangement of name-esteem combines and is shortsighted in its application and less inclined to human blunders. It has been particularly produced for imparting data utilizing connected or organized information vocabularies, including; and, is the most down to earth answer for add semantics to crude JSON information on the off chance that you have numerous records filed in a document or database. In addition, in the event that you don't be able to alter your site's pages, you can present your organized information on the leader of your HTML page and make setting increasingly clear by a human on the off chance that it isn't generally mixed with HTML format code. One of a PC's most testing assignments is to effectively decide the significance of organized markup from various different, sites and make sense of how a name or type is utilized for each situation. Relegating a whole URL to portray an explicit name or explicit landing page is too tedious and excessively perplexing. This is the place JSON-LD becomes possibly the most important factor. In a perfect world, you need to compose and portray JSON-LD code in setting shorthand, in a manner of speaking, which can be effectively perused and comprehended via web search tools. Significant web search tools like Google, Yandex, and Bing and additionally numerous littler web crawlers like Addictomatic, BoardReader, and Twitter Search can comprehend JSON-LD in site pages. One way your setting can emerge on a web crawler results page is to incorporate important, brief, great substance, with connections and audits about an explicit question item. Web search tools will see first rate organized information installed in the site page and convey this in rich query items which builds the capability of what number of snaps the page will win. Rich list items is a significant jewel for business' to enhance their SEO technique since the client would already be able to see a substantial segment of pertinent data about the site before the connection is even clicked. For instance, to urge a client to snap and peruse further about a nearby business' particular item, certain key subtleties must be accessible: The business item's name, portrayal, and connected audits The individual advantage of choosing a business' item versus a contender's The cost of the item or administration The accessibility of the item(s) or administration

Notice the connected information must be embedded inside wavy sections to be parsed by the web search tools or joined to the page. You should likewise incorporate a comma after each property however the last one. This cautions the web indexes parsing your code that there is more data to pursue. In the event that you add a comma to the last property, it will result in a JavaScript mistake. JSON-LD is only one approach to add organized information to a page. Another choice is RFDa RDFa, is a strategy utilized by web engineers to mesh machine processable information into web archives without changing the outward presentation of the substance. The inserted information, known as meta information, may incorporate internet based life linkages, geo-labels, estimating data, origin and distribution information, and can be extricated from the web content without hardly lifting a finger. The objective of installing machine processable information into your distributed substance is to make your web content all the more effortlessly ordered via web crawlers, internet browsers and online networking outlets, more often than not for advertising purposes. RDFa, or Resource Description Framework in Attributes, is a kind of HTML5 augmentation that enables web to website engineers check records with explicit properties that are implanted in the content. Utilizing organized information advances, web substance can be set apart with explicit qualities, for example, individuals, spots and occasions. Or on the other hand you can have organized information markups connected to your substance that are intended to characterize or classified by the sort of substance that is being exhibited, for example, surveys or formulas. This inserted meta information can enable you to pull in more guests to your site. This makes organized and connected information innovation a fundamental piece of the improvement procedure and a critical device for web engineers who need to offer their customers the most ideal web advancement administrations.

Import JSON-LD Meta Information from the YouTube API for embedded Videos

Having JSON-LD data about your embedded Videos on your site can help produce Rich Search Results for Videos in Google Search. Just writing this data can be tedious, so we came up with a workaround that enables us to pull the data directly from the YouTube API and transfer it into a JSON-LD object.


🔗 Links mentioned in the video:
JSON-LD for Video:
Structured Data Testing Tool:

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📚 Recommended Measure Books:

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