Schema.org - What, How, Why?
This presentation explains why search engines now want metadata, how it works, and what you need to know as a dev (as seen in the context of Yandex, Russia's most used search engine, and schema.org).
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How to Use Schema.org to Create and Add Structured Data to Your Website
When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. Schema.org was created by the major search players in order to give consistency to structured data on the web.
According to their site, Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. In this video, I share how to leverage this site to find, create and add structured data to your website.
What Is Schema.org?
Schema.org is a collaboration to help search engines understand the information on you website or blog. Take a look.
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How to Add Schema Markup
Learn about schema markup, and how adding schema markup to your site's pages can improve your site's SEO and gain more traffic for your site. Test your site's SEO for free at
In this video, you’ll hear some of the following:
Hello there in this video I'm gonna show you how to add schema microdata markup to your website's pages in order to help search engine crawlers scan your content more effectively and thus it improves the display of search results and thus makes it easier for people to find your pages assuming the content is relevant to them
now you might be asking yeah what in the heck is schema microdata I'll touch on that more in a second but basically it's descriptive data within your HTML and this is written specifically for search engines to give them better idea of your content better than the content itself can do so you can think of it sort of like the synopsis on the back of a book usually that's the first thing you check out right you don't jump right in and start reading the entire book to get a feel for it you read the back cover first it's sort of like that with the search engines it tells them what's what without them having to guess
Hear more by watching the full video!
Metadata: mapping Schema.org to JSON-LD
A look at how to understand the information on Schema.org and map it to a JSON-LD metadata set.
Code & tutorials:
Schema: What Is It?
- What is Schema markup? In this week's video, Tristan discusses what Schema is, how it works, and how to implement it on your website. Schema is a collection of HTML tags used by webmasters to improve a website's search engine visibility.
What is Schema.org and Why is it Important?
In this short video, our co-founder Martha explains how using schema.org vocabulary is crucial to the success of your business.
Schema.org for Videos
The schema.org markup is our recommended method for providing Google with the metadata needed to index your videos. Using it requires only a few non-visible changes to your video web page. You can find the full schema.org spec here:
What is schema.org markup / what are Rich Snippets?
This video maybe shows outdated pictures! Go over to the new Structured Training Course to learn everything about Rich Snippets and Structured Data:
Download the Rich Snippets and Structured WordPress plugin at
What is Schema.org?
Preston Van Dyke (@prestonvandyke) answers the question What is Schema.org? in the latest installment in our Commonly Asked Search Marketing Questions series.
Schema.org is a protocol sponsored by Google, Bing, and Yahoo that allows web pages to be tagged and micro-formatted to reflect an entity, rather than existing as a simple online document. For example, a restaurant can use the schema to represent themselves as a restaurant, mark their address & phone number, label reviews, etc., so that search engines can access and label that information more easily.
Today I Explain Advanced Schema Markup to a 15 Year Old
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How to add schema.org code and Structured Data to Your Website 2019 | Digital Marketing Tutorial
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Yoast SEO 11.0: Schema.org - Joost de Valk and Jono Alderson discuss
We’ve made MAJOR improvements to the use of Schema within Yoast SEO. And you want to use Schema too! Schema is metadata for your site, that makes it easily readable for machines like Google and Pinterest. Even if you’re not using it yet, you should! In this video, Joost and Jono explain why you’d want to use Schema and how you can play around with it! Want to read more about this release? Click here:
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Schema Crash Course - Part1 - Introduction to Schema Markup
Schema.org was started in June 2011 by search giants Bing, Google, and Yahoo!. Its main goal is to define a standard, machine-readable vocabulary that can describe the key things and facts on a page in a way that search engines can understand.
I will walk you through the Schema.org website, help you navigate the data types, find examples and select the right type of schema markup for your websites.
Links Mentioned in the Video:
All Schema Types on one page:
Introduction to Google's NLP Tool:
Google Structured Data Testing Tool:
How to Manage your Schema with Google Tag Manager:
Stay tuned for the next video!
Schema.org Rich Cards - Sctructured Data - Microdata and JSON LD Tutorial
what is Schema.org Markup ?
What is Structured Data ?
What is JSON-LD?
Search Engine Optimization
Review Schema - Get Review Stars in Google With Schema.org Markup
Are you using review schema?
Yes, you should get review stars in Google (if you have good reviews that is. Learn more about this service here.
When it comes to review stars, there is a lot to know. But the main thing you need to know, is you need review schema.
First, you can attribute review stars from other places online to your website. You can actually tell Google that Hey! I have 5 stars here, associate it with this page. And it works!
But you need to make sure you don't do it incorrectly, or you can get a penalty. You cannot use review schema markup on pages that are not associated with the product or the service. That is a no-no. Also, it is a little different for each site. It is very unique for websites that sell products, you must really pick one page to list them on.
Get started with review schema today. It is something all websites should do.
Does the use of schema.org markup create a ranking benefit?
I know that rich snippets can increase CTR for my mention on a SERP. But is the use of schema.org code beneficial for my actual positions on the SERPs as well?
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Structured data training: schema.org vs structured data
Marieke is a bit confused: what’s the difference between schema.org and structured data? Joost explains in this video! Want to know more about the Structured data training? Check out:
How to use Schema markup for basic local SEO
Schema Type Spreadsheet:
In this video, I show you how to start structuring your local business' contact info using the Schema Creator, then perfecting it thanks to the documentation provided on Schema.org.
Need help ranking or developing a site? Ping me at