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Stand out in search results with Rich Cards


Stand out in search results with Rich Cards

Mariya introduces Rich Cards — a new Search result format using structured markup to display your content in Search results in structured, eye-catchy, easy-to-browse carousels. Implementing Rich Cards is easy: use JSON-LD to add markup to the right pages of your site (more at Keep track of how your Rich Cards are doing in search results using dedicated reports in Search Console ( To debug errors and fix your markup, use the Structured Data Testing Tool ( A new “Rich result” filter in Search Analytics (currently in a closed beta) will help you track rich cards clicks and impressions.

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Rich Results and Structured Data | Set Your Site Apart With These Search Features

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So as I said in the opening, we're going to be talking about rich results. Google's made massive shifts in the way that it's displayed search results over the last few years. As you can see, just in this image alone, is just kind of looking at mobile search. We've seen this happen on display and we see new and more exciting rich results every so often now. It used to be these changes wouldn't happen very frequently, today it seems like changes are happening extremely fast.

So what are rich results? These are experiences on Google surfaces, such as Google Search or Maps. It's happening now in image search as well and in a number of other assets. These can be things like image carousels or product carousels, or people also ask for boxes or knowledge graph. There's a lot of different ways that Google is now displaying information, and they use structured data to help them understand the content on a page, and also to determine whether or not it fits within what they're doing in the rich results. So we can actually leverage our structured data to help us gain these positions in search.

Learn how to add Structured Data to your site:

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How long does it take for rich snippets to appear?

How long should it take for my RDFa markup to appear in search results as a Rich Snippet after completing the submission form?

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How To Add Rich Snippets To WordPress In 3 Minutes!

Want to make your site REALLY stand out in the search engines? Then make sure that you add rich snippets to all your sites.

Rich snippets allow you to all all kinds of cool graphics to your sites listing in Google including things like your Google+ profile picture, review ratings, product prices, video thumbnails and even things like recipe ingredients!

These rich snippets will show up in the search engines next to your site making your site really POP which will help you to get more visitors and ultimately more sales.

And adding rich snippets to your WordPress website is actually really damn easy and only takes a few minutes to set up.

So in this video I'm going to show you exactly how you can eye catching rich snippets to your wordpress sites in just a matter of minutes... enjoy!

If you want to check out my full blog post about rich snippets go here:

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Stand Out on Google Search Using Structured Data and Search Analytics (Google I/O '17)

Learn how to make your site stand out on Search. Google increasingly uses structured data to understand a site’s content and present better web results to users. This trend has created a growing opportunity for site owners to optimize their performance on Search. Find out how to measure the impact of implemented markup and diagnose potential problems, as well as how to choose the best markup for your site. Then, see examples of how Google uses markup end-to-end to create engaging and useful search results.

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How to get Company Review Rich Snippets - Part 2

GOOGLE UPDATE 16/09/19 Read about how the September 2019 update affects the content of this video

Get organic stars on your company category pages in Google by implementing the Rich Snippet Widget.

Free Rich Snippets resources download:-

For more information, visit

Rich Snippets Playlist:

Review Stars Disappearing in Google Search Results?

Google announced on September 16th, 2019 that they would only show rich snippet ratings stars in search results for certain types of Schema types. The biggest changes that are still rolling out, affect rich snippet star ratings for the LocalBusiness and Organization Schema types. These will no longer show ratings stars if the Structured Data markup for the entity (business) is embedded on on the business website itself, either manually or via a third-party widget.

This will eventually affect sites that are adding Schema data for Organization or LocalBusiness, adding rating stars manually for the Review and aggregateRating properties. Google representative John Mueller also confirmed what the Google Webmaster Blog stated, that this will also affect third-party widgets that embed review markup, that have up to now, provided ratings stars in organic search results.

As of September 22nd, 2019 this is still rolling out, as I see rating stars for numerous sites still using both manual Schema markup or Google reviews and embedded third-party review widgets.

Google said that third-party sites that collect reviews independently (think Facebook, Yelp, HomeAdvisor) would be unaffected by this change. Only review markup embedded on the site of the business being reviewed would be considered self-serving, or an attempt to manipulate click-through rate using rating stars.

#LockedownSEO #reviewStars #richSnippets

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Google SEO Rich Snippets Tutorial (CODE EXAMPLES)

In this AffiliateWatch tutorial we break down how to dominate the search engines with Google SEO rich snippets. Rich snippets help you stand out in the search engine against competitors. Rich snippets can be used for reviews, recipes, articles, business profiles, breadcrumb navigation, music, and much more. There is currently 598 data types recognized by the Schema Organization and google supports the most common ones.

Code Examples:

The two rich snippets we cover in this video are:

1. Organization Snippet - This shows a business profile in the search engine on the right side that can mention the founders, founding date, social profiles etc. You can see this when searching most big companies into google.

2. Breadcrumb Snippet - This is a simple way to add small blue links in the search engine that reflect your navigation in breadcrumb formatting. Example: Category Name - Item Name

Helpful Google Resouces:

1. Common Examples -

2. Structured Data Tesing Tool -

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Why Google Has Removed Review Star Rich Snippets from the SERPs

At the end of September Google removed review stars from the search results for many websites, but not all. Find out why and who's affected in this video ——— get your free website review @


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DOMINATE Google Search in 12 Minutes! | Google Rich Snippets Tutorial | Add Your Website To Google

Google Rich Snippets | Add Your Website To Google | Sructured Data Markup

In this video I am speaking about how you can add google rich snippets to your website as an effective strategy to add your website to Google in no time! Rich snippets help the search engines to better understand the content on your website. You can use Structured data on your website in the form of specific code on your website to provide this additional information to the major search engines like Google so that they can serve up this information to your potential website visitors. Structured data not only gives you extra SEO realestate but it also allows you to increase your websites chances of converting web browsers into webvisitors and most importantly. customers.

If you want to know more about adding your website to Google, rich snippets in Google and structured data then make sure you subscribe to this channel as I will be demonstrating how you can do so in future videos.

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Google Rich Snippets tutorial | Rich snippets meaning | Rich snippets SEO tool

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Rich snippets are the term used for the structured markup data added to the website by webmasters. These snippets help the search engine like Google to understand the content of the webpage better.

Optimizing them will help to rank higher in the search engine.
In this video tutorial, we have explained what are Google rich snippets and the tools used to optimize them.

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How to Find Rich Results With Google Search Console | MintTips

In this episode of MintTips, Sergio shares how to find your website's search results content with rich results using Google Search Console.

Rich results are highlighted pieces of information that help search engines understand the purpose behind a web-page.

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If you need help optimising your website to appear higher in search engine results, click here to see what we can offer:

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Example - Search Results Rich Snippets

This is an example of how Google can show search results in a more attractive manner if you decide to use Data Highlighter for your next event. To read more about internet marketing strategies to increase your audience at your events go to

Using Rich Snippets to Increase SEO | Tyler Horvath

Structured data is a somewhat new way to optimize your website for on-page SEO. It’s often looked over by webmasters because it’s new.. and also because it seems very confusing and difficult.

=== Schema Generator Tool:

==- More Info:

Schema markup is a code snippet that you add in your HTML web pages to help search engines consume your data and display this data to searchers. is a collaboration project between some of the biggest search engines (as well as other websites) to create a standardized structured markup. contains documentation of every schema and available variables for each schema.

Some examples of schemas are:

Local Business

Types of Schema Syntax
JSON-LD: Javascript notation that is included in the head section inside a script tag.

Microdata: HTML tag attributes to name the properties you want to define as structured data.

RDFa: HTML5 extension that supports linked data with HTML tag attributes that correspond to user-visible content you want to define for search engines.

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Como Adicionar Rich Cards -

Neste vídeo, exemplificamos como adicionar Rich Cards.
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How to get Product Review Rich Snippets - Part 3

Get organic stars on your eCommerce product pages in Google by implementing the Product Rich Snippet Widget.

Free Rich Snippets resources download:-

For more information, visit

Rich Snippets Playlist:

Rich Snippets: Notifying Google

Once you've implemented markup, we highly recommend that you test your site using the Rich Snippets Testing Tool ( When everything is working properly, Google will automatically find it next time we crawl your site, although it may take some time for rich snippets to begin appearing in search results.

All In One Rich Snippets Review / Tutorial

A review / tutorial of the All In One Rich Snippets plugin which is used to add rich snippets to WordPress.

It's a free plugin with good reviews, but has limited design / customization options whereas premium plugins like WP Rich Snippets have more options and looks better (marking up pages with rich snippets affects the content on the page). But All In One Rich Snippets does the job for a lot of people so I will show you how to set it up in this video. This involves configure the settings, adding markup to pages/posts, then using Google's Structured Data Testing Tool to make sure your rich snippets are working - as it takes a few days for Google to update their search results and show your rich snippets.

What are rich snippets 00:09
Supported data 00:34
Rich snippet plugins comparison 1:15 (WP Rich Snippets tutorial:
Plugin installation 2:29
Settings configuration 2:40
Adding markup to pages 3:15
Testing rich snippets 4:39
Troubleshooting 5:43

All In One Rich Snippets Plugin:
Supported data types:
Google's structured data testing tool:
WP Rich Snippets tutorial:
All In One Rich Snippets support forum:
General Rich Snippet FAQs:
Google's structured data policies:
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How rich snippets can improve your SEO

Need help with rich snippets? Learn more and get in touch here:

There’s a lot of confusion about what rich snippets are and how they can help improve your SEO.

A snippet is the description that appears below a URL in the search engine results pages.

Most of the time, it’s just a line or two of text, but sometimes you’ll see extra information like pictures, videos, lists, reviews, star ratings, prices or apps.

These are all examples of rich snippets.

In simple terms, rich snippets are more detailed, attractive and structured versions of the standard text descriptions that usually display.

Because rich snippets are more attractive and useful for users, they tend to lead to higher click-through rates, which can be a factor in improving rankings over time.

A rich snippet also has a higher chance of becoming a featured snippet, also known as position zero, which is a result that appears at the very top of the search results in a large, prominent box.

These are becoming more and more coveted, as they’re so visible and also because they’re the results that are read out to people using voice search.

Regardless of your ranking in the search results, you can add rich snippets to your website and they will appear – thereby making your listing more attractive and compelling for users.

In order to add rich snippets to your search results, you need to add some HTML markup known as structured data to your webpages.

An SEO Specialist can generate the code using recognised frameworks to ensure they contain all the relevant information in a format that the search engines can read.

Rich snippets can be used for different content types, including reviews, products, events and videos.

They’re supported in multiple languages, so it’s worth adding them to all your international websites to get the best results in all markets.

Adding structured data markup to your website can have a really positive impact on your search engine performance, so if you want to boost your organic traffic, why not get in touch with us today?

Why & How To Add Schema To Your WordPress Website For Better SEO & Visibility

Having proper schema on your website should be the top of your priorities, but sadly most don't know what it is. Learn how to implement schema in the tutorial.

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